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As the director of the Oi Institute, Samara de Sá e Benevides Werner coordinates Tonomundo, a pioneering digital inclusion project which is being implemented in 68 public schools throughout 16 Brazilian states, in communities which rank low on the Human Development (HDI). Working with non-governmental orgazations, Samara coordinates the Novos Brasis project, as well as Conecta, the largest private program on digital inclusion operating in Brazil. She is founder of Geração Oi, a program that develops alternative educational solutions for implementation in Brazilian high schools.

Samara received her Bachelor of Arts in electronics engineering and holds an MBA from Getulio Vargas Foundation (FGV).